Las redes sociales para la comunicación y la educación científica: ¿Realidad o invención?
Palabras clave:
Comunicación científica, Instagram, Facebook, Ciencia y Sociedad, Ceguera BotánicaResumen
¿Es posible lograr una divulgación científica de calidad? Si es así, ¿cuáles son sus objetivos? ¿Cómo influyen los entornos digitales en la consecución de estos objetivos? ¿Cuáles son las limitaciones de la divulgación científica en la red? Una colaboración entre el Jardín Botánico y el Herbario de la Universidad de Bolonia y un divulgador científico buscó responder a estas preguntas a través de un proyecto comunicativo que produjo nueve breves vídeos verticales para Instagram y Facebook. El análisis de los resultados destacó un éxito en términos de aceptación y participación en la red, aunque es muy difícil sacar conclusiones sobre el alcance real de este éxito y sus posibles repercusiones en el aprendizaje y el comportamiento de las personas.
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