The body-word of women in time without beauty

Abstract

The concept of beauty is a complex issue since it does not concern exclusively the physiognomic traits and features of the body, but the person as a whole. Our era is characterized by two aspects: the flattening of aesthetic canons imposed by algorithmic models; the cost to be paid, in physical, psycho-emotional, and economic terms, to correspond to them. Female aesthetic homologation and the desire for eternal youth do not convey the idea of a “timeless beauty” but of a “time without beauty”. The paper proposes a reflection on the process of aesthetic indoctrination to which younger generations are subjected and the importance of beauty education as an emancipatory and critical action. Uniforming aesthetic imperatives, they disaccustom the gaze to the plurality of beauty and nullify the singularity of the person. Beauty is no longer in the eye of the beholder.